The Confusion of Digital Signage

I like buses more than trains because the probability of getting a seat is higher. I often hop on a bus just to have a look and it's useful when you do this kind of things. You know, if you have a first-hand experience, it gives you a much better feel of what it’s like. We're basically trying to make it as inclusive as we can so that everyone, you know, whatever their background can take part in public transport.