But Wait, There's More!
REWORK
00:00
Introduction
direct response is just what it sounds like. It's an ad that asks you to buy something, usually by calling a number. This format dates back to 19 forty nine in presenting home merry coas for 19 hundred and 50. Since that first vitemix ad, direct response has evolved into the informertials we recognize to day.
Transcript
Play full episode
