Moats and the Sources of Competitive Advantage

Warren Buffett and Charlie Munger arguably the best investors of our lifetimes are looking for moats. The struggle you're going through is a good sign that you're building something valuable right and defensible because I think a lot of people just don't even want to put forth that level of effort. There's some some broad categories of sources and I thought it would be fun if we kind of go through and talk about each one sure there are also some false sources of moat which kind of gets to your original tweet on this. We'll get into that later so the first one and we kind of touched on this a little bit are intangible assets now the most I feel the easiest example of