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The Media Show
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Navigating Creativity and Commerce in the Content Business
The chapter delves into the complexities of balancing creativity and commercial success within the content business, using Endomol Shina as a case study. It emphasizes the importance of prioritizing creativity and storytelling over commercial concerns, while also addressing the challenges of maintaining artistic integrity amidst financial pressures. The discussion also touches on the issues of social class, diversity, and budget constraints within the British television industry.
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