The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography cover image

Powering location intelligence with geo social data - Spatial.ai

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography

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Exploring the Potential of Geo Social Data in Analyzing Cities

This chapter delves into the value and potential of using geo social data to analyze changes in cities over time, including site selection for businesses and product placement for consumer packaged goods. The speakers also discuss the marketing possibilities of targeting specific social categories through intelligent ad placements on platforms like Facebook. They highlight the need for more livable cities and the potential benefits of using social makeup data for city design.

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