I want to go into a topic which i think would be interesting, like, how how did you start building your personal brand? And then we can go into more about ow your book, an stuff like that. Not deftly, maso fourse, foremost, i think that it's an excuse nowadays to be like, well, i don't know what to do. That's just a straght, excuse riht,. because we have so many awesome people like your.