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BYP 258: Eavesdrop On My Unfiltered Thoughts About the Personal Brand Industry

You Are The Brand

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I'm Losing Money Because of All These Events

"I traded that money for perception and brand play and experiences," he says. "Many of those people ended up pay me for other things down the road, but it's a rout from peter to pay paul." 'My problem is i don't have reach. I don't have traffic, and i don’t have time to urn that traffic, necessarily, into really sticky relationships,' Paul adds.

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