2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Peter Merholz - Demystifying Design Leadership

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Trojan Horse of Design

I think design is a means towards humanistic ends. I see design, though, the word design and the concept of design as this Trojan horse. It's this thing that these organizations now recognize they need. But they don't usually understand all that they could be getting with it. So I see design as a means to a broader humanistic end. Peter, I'm just mindful of time.

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