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Did It Explain Anything Other Than What Rita Described?
It gave managers an out, right? It sort of said, you're not a bad manager, right? Because you're trying to go up market. And I think it was that combination of providing an explanation for a phenomena that had not gotten a lot of attention up to that point. But did it explain anything else, Felix? Were there any kind of puzzling business behaviors or phenomena that this theory helped explain other than the one that Rita just described? That's really the core of what was appealing and it often came across as a puzzle exposed.