508: Quiz Funnels 101: How to Sell Smarter, Serve Better, and Earn More
The Side Hustle Show
00:00
How to Get the Most Out of Your Qui Funnel
Every successful funnel follows the same three step process, attract, diagnose, prescribe. So you need to have a step that attracts the right type of people to take your quiz in the first place. Your quiz should be designed to diagnose a persons situation so you can ultimately prescribe the best next step. What we've found is that there are only three types of quizzes that deliver the type of results that we've been talking about in this conversation. The first type a quiz is what we call a type quiz. You're tapping into the psychology of what's known as categorical perception. And it's like that for all areas of life. We organize things that are on an infinite spectrum like color
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