Rattle & Pedal: B2B Marketing Podcast cover image

The Death of Industry-First Segmentation?

Rattle & Pedal: B2B Marketing Podcast

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Navigating Client Relationships in Telecom

This chapter explores the intricate dynamics of client relationships within the telecom sector, emphasizing the balance between tailored solutions and scalability. It examines how AI advancements reshape client expectations and business models, pushing for efficiency while demanding measurable results.

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