The design team plays a really special role and all that they're the ones that are actually showing the s that are working on the pixles. The expectation is that everybody's going to talk and discuss and be involved at such fidelity, i've never seen it like that anywhere else. An apple was like fort knox. You just nobody gave it up. And when i was at ingaget, we would get leaks from motorola or, you know, just basically every company was like leak central....