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51. Mistakes PMs Make When Talking To New Owner-Clients Leads With Jen Merritt Of Rentscale

Property Management Business

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Mastering Client Engagement in Property Management

This chapter explores the vital role of Business Development Managers in property management, emphasizing effective communication strategies with potential clients. It discusses common mistakes made during initial interactions and the importance of structured follow-up calls to build trust and rapport. Anecdotes highlighting creative approaches to client engagement illustrate the competitive landscape and underscore the significance of personalization in winning over owner-clients.

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