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Mars Inc. (the chocolate story)

Acquired

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Investment Evolution and Mars Inc.

This chapter explores the transformation of investment philosophies from viewing stocks as gambles to emphasizing analytical approaches like return on total assets (ROTA). It highlights Mars Inc.'s focus on efficiency, reinvestment, and employee compensation as key components of their operational success. Additionally, it discusses historical events influencing the family's business strategies and the broader competitive landscape during the late 1930s and World War II.

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