The Rise of Alternative Proteins in China

Exploring the impact of the swine flu crisis on the hog industry in China, this chapter highlights the emergence of fake pork manufacturers and the growing trend of plant-based protein alternatives. It focuses on the market projections for meat consumption in China, the competition between traditional meat producers and companies like Green Monday offering meat substitutes like Omni Pork, and the environmental motivations behind the shift. The chapter also delves into the potential for alternative protein growth in the Chinese market, showcasing ventures like Gen Meat and domestic brands like Vesta and Starfield making strides in the industry.