The Dynamics of Social Norms and Signaling

This chapter examines the evolution and significance of social norms in regulating behavior across different societies, highlighting how they are collectively enforced through social accountability. It explores the complexities of social signaling, illustrating how personal connections in smaller groups differ from the superficial signals in larger, anonymous communities. Finally, it discusses the implications of these dynamics in political leadership and communication, emphasizing the importance of loyalty signaling over skills in shaping perception and decision-making.