Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. The software allows brands to create rules and triggers that will automatically send out the desired marketing content when certain conditions are met. Marketing automation software can be an extremely valuable tool for businesses. By automating certain processes, businesses can see a significant increase in their productivity and ROI. Additionally, marketing automation software can help businesses to better engage with their customers, leading to increased sales and revenue. When it comes to marketing automation, there are a lot of software options to choose from. It can be difficult to determine which option is the best for your business. You need to find software that will automate tasks and make work more efficient. In this episode, Lauren Kennedy shares two of the most popular marketing platforms available today and why their use may suck for your business. Learn how you can optimize your marketing process and get the most out of Hubspot and/or Salesforce.
