3min chapter

Sub Club by RevenueCat cover image

Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo

Sub Club by RevenueCat

CHAPTER

Is It Possible to Increase Your Bid?

In the UA community that like Google's always going to tell you to spend more money. And I've seen that happen. It's a lot to get, it's just Google because Google is sort of like bucketed all of their different channels into this sort of UAC product. So if you increase your bid, but given some constrained budget, all the budget is going to go to the one that's gotten the majority of the budget to date. That's how these kind of optimization algorithms work.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode