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4. Faking It

Freakonomics Radio

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Why Do We Fake It?

William Ian Miller is a law professor at the University of Michigan. His new book, Faking It, explores why people fake their way through life. He says we can't be 100% authentic at any one time and there's nothing more phony than those who present themselves as authentic. "I'm faking it because I want you to like me," he writes.

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