Cookies as Gift Boxes

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There's nothing more viral than a product that you can get and then give away. And if you're selling cookies as gift boxes, that's such a great natural way for the product to basically be something that others discover. We literally just broke our single day delivery record on father's days, the saturday before father's day. It's not all gifting, but yet, it's a even if you're like me, i'm kind of a health nut where i don't like eating a lot of a cookies are just just process food in general. Not don't ou know, its just a, when i say process, mean like not whole natural ingredients. Like, i

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.