22min chapter

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#194 - Building Loved Products: The Tech Product Marketing Fundamentals - Martina Lauchengco

Tech Lead Journal

CHAPTER

Marketing's Role in Product Development

This chapter emphasizes the critical integration of marketing within the product development process, particularly for tech entrepreneurs and product leaders. It explores the concept of 'market product fit' and the necessity of adapting strategies based on market signals, illustrated through case studies like Microsoft and Pocket. The discussion also covers the ideal structure of product teams, the importance of collaborative efforts, and effective timing for product launches in connection to marketing strategies.

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