Tearsheet Podcast: Exploring Financial Services Together cover image

Unlocking 5000 global corridors: Remitly's growth story with Matt Oppenheimer

Tearsheet Podcast: Exploring Financial Services Together

CHAPTER

Strategic Approaches to Market Launch and Customer Acquisition in Fintech

This chapter explores the strategic considerations for launching new markets in the fintech sector, focusing on performance-driven marketing. It highlights the significance of customer lifetime value, acquisition costs, and the role of targeted promotions in building trust and driving growth.

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