12min chapter

The Product Experience cover image

How to achieve better results by changing your mindset - Connor Joyce (Senior User Researcher, Microsoft)

The Product Experience

CHAPTER

Negotiating Impact Mindsets

This chapter blends humor with insights into user behavior, spotlighting a child's interaction with ChatGPT while discussing the critical concept of an 'impact mindset' in product design. It critiques traditional design philosophies by advocating for a deeper understanding of user engagement and behavior, using examples from platforms like Facebook and TikTok to illustrate the evolution of social media's focus.

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