Google's AI Strategy: Competing Through Integration

Back in 2017, Google published the research that sparked the entire generative AI boom. But when OpenAI launched ChatGPT in 2022, Google was caught off guard.

Fast forward to 2025, and Google’s own AI, Gemini, is no longer a rushed response. It’s a full-grown product, one the company is pushing hard by bundling it with Workspace and Google Cloud. In India, that strategy is already visible. Enterprises are adopting Gemini for everything from customer service to search to creative media.

But here’s the twist: India’s cloud market is big on adoption but light on innovation, which means price matters. And Google is betting Gemini will give it the edge.

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