The Jess Larsen Show on Innovation & Leadership cover image

Jobs to be done Product Roadmapping with Jay Haynes

The Jess Larsen Show on Innovation & Leadership

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How to Generate Passive Income

The key is when you look at any market to make sure you understand the goal, which is great. And then you want to make sure that you've got the beginning, middle and end of the job. So if you were looking at investing in a private equity fund from a limited partner standpoint, it's an analog to what you're doing because I assume your customers are not looking to just make an investment in a fund. They're looking for ongoing passive income.

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