5min chapter

Operations with Sean Lane cover image

Why Agile Sales Reps Win More Deals with Michelle Vazzana

Operations with Sean Lane

CHAPTER

The Importance of Experience in Selling

After nearly a decade of only focusing her research on sales managers, Michelle was hooked by this research about adaptive sellers. And instead of finding the one best way to coach and manage, she found these patterns within the behaviors of top sales reps themselves. The high performers essentially do something different in every sale, while the low performers do the same thing in every sale. But can the high performer way of doing things be taught?

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