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What is the secret to writing high-performing content online?

The HeyCreator Show

CHAPTER

The Art of Writing Conclusions

If your intro told the reader where they were going to go, and then in the main points you took them there, the conclusion is immaterial. You're not adding anything new. All you'r doing is repeating what you've already done. So it has to be written for skimming first. And if you pass the skim test, the reader goes, now i'm going to read it. We will get into how to actually do that here in a second. The third part were fly in here, keep it going. It's one of those brutal chuise that no nobody really wants to admit,. No one wants to talk about, but that's how the game works.

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