5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.

Imagine ripping up the Challenger brand playbook? Starting completely from scratch.

Well, that’s what happened last week.

I interviewed Chris Dee.

Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods.

Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar.

F&B and Silicon Valley is an unlikely marriage. Perhaps not?

Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.

Tilt your head slightly, look at the edges, that's where the juicy knowledge is.

Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0

ON TODAY’S MENU:

1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT

2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes”

3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit.

4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT.

5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.

6. BE A MAKER NOT A MANAGER

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A Musical Farewell and Summer Promotions

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