Niche Populations Are Often Tribal

Niche populations are organized in a tribal way. This interconnected group of people looking for leadership can be a godsent for your business. You can either leverage existing leaders in the community, or become a tribe leader yourself. In such a position, you're regardid as an expert who also offers a product specifically designed for the members of the tribe. It makes selling significantly easier than hoping for strangers to see your product and buy it on a store shelf.