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5min chapter
Understanding Your Game Market: Essential Insights for Success
IndieGameBusiness®
Understanding Your Gaming Audience
This chapter explores the critical elements of identifying and engaging with various player archetypes in the gaming market. It emphasizes the importance of market positioning and introduces SWOT analysis as a tool for developers to refine their strategies and effectively attract their target audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode