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E117: WalletConnect Founder: Why Your Digital Identity Will Replace Your Passport

When Shift Happens Podcast

CHAPTER

Navigating Branding and Decentralization

This chapter explores the intricacies of branding in marketing, contrasting founder-led and team-led approaches while emphasizing the need for self-awareness. It also addresses the balance between centralization and decentralization in product development, drawing on insights from WalletConnect's journey. Additionally, the discussion highlights the challenges of fostering innovation through collaboration in an evolving digital landscape.

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