The Importance of Apple's Name

I was really excited for a big iPhone because I still love my iPhone so so so much. But you know, what greater testimony could there be to how we somehow survive the name? That's one of the things about which people most completely lost their shit in the history of any apple announcement. It's still a terrible name. And then help it all. Yeah, I don't know. I'm still just sort of caught up with the almost boring reactions of pessimism.