2min chapter

Decoder with Nilay Patel cover image

Why Hank Green can’t quit YouTube for TikTok

Decoder with Nilay Patel

CHAPTER

Is the Algorithm in Your Control?

Tiktak almost intentionally introduces randomness into a how it promotes content, because thet like gets people more addicted. Mike: The main thing there is, like, you know, it'sit's got to be obsession. And it's sort of sucks that it has to be obsession, but, like,You're obsessed with the difference between a three point nine % click through rate and four point o click through rate. You're thinking about what was different about this video? Why did this one pick up? On tick tak, it can straight be magic.

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