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Zero-Click Searches, Google's Response and Thoughts on Link Building in 2021 - Ep. 176
Search News You Can Use - SEO Podcast with Marie Haynes
Why Google Values Self Made Links?
SEO agencies try to cultivate relationships with content producers who are desperate for new content. A lot of sites out there will publish your content and allow you to link back to yourself in this content. Google's algorithms they want to devalue recommendations but often they couldn't tell the difference between ones that you made yourself and true recommendations from people who actually know what they're talking about, says King.
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