How to Care for People in a Beauty Consumer

I was so against using the word powder for so long because people thought of powder as drying. And I would always say if you put your finger in the jar with your eyes closed, you wouldn't actually know it was a powder because it wasn't a consistency. So there was that, there was a million different angles of education that we had to do. The fact that we sold so many of them on QVC that first time, sight unseen, we had to then follow up right away with let's.

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