2min chapter

Thinkers & Ideas cover image

Corporate Explorer with Andy Binns and Charles O'Reilly

Thinkers & Ideas

CHAPTER

The Challenges of Incubation

The key to innovation is focusing your ideation. We argue in the book to bound innovation in specific areas. Put some boundaries around this so that your ideation focuses on something you can solve and really looks for a customer, not just a general idea. And this notion of hunting zones or putting boundaries around help you utilize scarce resources. Let's dig into each of those three steps, the difficult but critical thing that needs to be got right, and the challenges for each of those steps.

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