As organizations get larger, people specialize more. If you're a tiny startup, like focusing on optimizing just one little button or one little feature probably doesn't make sense because there's so many important things to do. And then when you get to a really larger organization like Google, you might literally have a person whose job is to handle just one page on one particular product that's super, super specialized. I think that generalists are super useful in these kind of contexts. But how can you inject a little bit of randomness into that?

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