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Marketing School - Digital Marketing and Online Marketing Tips
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Lessons on Brand Reputation and the Impact on Business Success
This chapter delves into the struggles faced by an Indian company trying to emulate Airbnb's triumph, grappling with economic downturns, reputation woes, and customer service difficulties. The narrative underscores the crucial lesson of safeguarding a brand and reputation, echoing Warren Buffett's stance on the enduring consequences of negative perceptions despite ample financial backing.
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