
Focusing on the Process When Results Matter
excellence, actually
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Ike, You Know, It Hits
i like to use the analogy of raising the floor and not just focusing on looking up at the ceiling. The way i try to write these emales is twofold someone else that is an author, they get it. So we're starting off by even before the book is out, pitching people that are in positions of mediate influence who can sell books for us. And as a result, we're on the morning shake up podcasts with mario fraole,. whereon i'll have another with lindsey hine a. Our publishist, is sending that email to hundreds of people in her rolodock. Did we get good pot casts? Sure wasn't great, but
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