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Getting started with dynamic pricing - Vishal Kapoor on The Product Experience

The Product Experience

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The Importance of Dynamic Pricing

It was mainly that it was mainly that we wanted to create. We, as a company, the stand that we took and the principle that we went after was that we want to pay for the effort that was expanded in doing something. And these unicorn orders were disproportionately high pay,. The pricing model was disproportionately high pay for a very little amount of effort. That did not feel fair. It was creating this inequity on the platform. Nobody was picking up their order because the price was so low but you wanted them to be served equally.

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