#313 Medical Device design, with Dr Marc Taub, VP at Abbott
The Healthtech Podcast
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The Importance of Choice in Consumer Wearables
The model of the people making the buying decision are also the user. I think that's a really important point to mention that drives innovation. And when you divorce the buyer and the user, then actually the buying decision is not one that's housed in what's most appropriate for the user. This can have a huge impact because it really matters where those individual consumers are going to put their buying decision. It has to be taken into account.
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