Discussion on successful brands that maintain their heritage while diversifying their product range, with a focus on Guinness, personalized experiences, social media, and vinegar from Shenxi province.
How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill