Episode 158: Capturing demand signals with Daniel Zsolt Rényi
Full-Funnel B2B Marketing Show
Integrating Data for Efficient CRM Management
This chapter highlights the value of consolidating data into a unified CRM system, particularly using HubSpot for effective company and contact scoring. It addresses the complexities of fragmented data management and the efficiency gained through combining Google Sheets and HubSpot in their scoring processes.
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