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Save the Whales: The Addictive Psychology Behind Video Games

New Books in Popular Culture

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Game Design

Game developers are taking a very careful, calculated and scholarly approach to building the most addictive systems. The variable racial reward structure is tied deeply in the way we think as creatures,. We respond as creatures to certain kinds of stimulus, and can be quotrained. There's almost like a citracy, like a kind of visceral thing going on. And then there'ss cause and effect through the chaining, and, oh, i got that, and i got that!

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