The Future of Content Recommendations

The open web in five or ten years my children will experience the open web completely different than it is today if you look at search which is about 190 billion dollars industry have you ever seen a banner on a search page no they make money from native advertising. If you go to Instagram and see a banner never it's a feed of personalized stuff some poster from your friend some are promoted promoted by the advertiser literally the only place in internet where this happens.