2min chapter

Equity cover image

Daylight's sunset and Meta's year of focus

Equity

CHAPTER

The Rise and Fall of TikTok

TikTok has more than 400,000 users and 60,000 daily active users. The app is free but takes a percentage of whatever you might buy if they help drive traffic to a particular retailer's site. Their goal is basically to become what they call "reinventing online marketing" They want stores to like like be their marketing platform.

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