eCommerce Predictions for 2023
eComFuel
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Is There a Major Player Emerging on the Attribution Front?
Taylor: My prediction for this year was, I think we're gonna see one major player emerge on the attribution front over the next 12 to 18 months. If I had to pick one, I'd say North Beam, so we track in e-commerce fuel, we have some software that tracks the tools that people use on their sites. And when you look at attribution, North Beam is probably used, I would guess, five to one, if not seven to one, over all the other ones that are out there. Taylor: It's kind of interesting to see how these things come in waves. Do you think like they've become the most adopted one or not?
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