In this episode, we speak with Rob van den Heuvel, CEO, Sendcloud, the all-in-one shipping platform that helps online retailers save time on shipping and at the same time increase conversion by optimizing their checkout, offering branded tracking and a seamless return process for both businesses and consumers.

We talked with Rob about the process of transforming from a growth-first mindset to a profitability and growth mindset. We are particularly looking into the steps and decisions needed to take place in this transition:

- What does it mean in practice for a SaaS company to shift to a profitability mindset?
- What is the role of the CEO and leadership in this transition?
- What are the key decisions to make in this process?
- How does it impact culture and performance?
- What is most challenging in this transition? Why? How do you overcome it? 

These are some of the many topics we address with Rob. Please tune in to hear his thoughts on what it takes to successfully shift an organization from a growth-first mindset to a profitability and growth mindset.