The Transformative Power of Storytelling

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This chapter explores the impact of storytelling on human connections and persuasion, emphasizing its ability to make information more memorable, evoke empathy, and create deeper connections. The discussion highlights the neuroscience behind engaging narratives, focusing on key principles like relatability, novelty, fluency, and emotional factors. Examples from political advertisements and personal anecdotes underscore the significance of storytelling in influencing opinions and behaviors effectively.

Shane Snow discusses how to make your message more compelling through storytelling.

— YOU’LL LEARN —

1) Why storytelling isn’t just for writers

2) The four elements of the most captivating stories

3) The surprisingly best way to improve at storytelling

Subscribe or visit AwesomeAtYourJob.com/ep570 for clickable versions of the links below.

— ABOUT SHANE —

Shane Snow is an award-winning journalist, explorer, and entrepreneur, and the author. He speaks globally about innovation and teamwork, has performed comedy on Broadway, and been in the running for the Pulitzer Prize for investigative journalism.

Snow has helped expose gun traffickers, explored abandoned buildings around the world, eaten only ice cream for weeks in the name of science, and taught hundreds of thousands of people to work better through his books, including the #1 business bestseller Dream Teams.

Snow's writing has appeared in GQ, Fast Company, Wired, The New Yorker, and more. He is also a board member of the media technology company Contently, and the journalism nonprofit The Hatch Institute.

• Shane’s book: The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

• Shane’s book: Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

• Shane’s website: ShaneSnow.com

— RESOURCES MENTIONED IN THE SHOW —

• App: Evernote

• App: Pocket

• Article: The Peekaboo Paradox (The Great Zucchini)

• Book: Influence: Science and Practice by Robert Cialdini

• Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

• Book: A Book About Love by Jonah Lehrer

• Netflix Documentary: Inside Bill's Brain: Decoding Bill Gates

• Past episode: 457: How to Persuade through Compelling Stories with DonorSee’s Gret Glyer