The Web Sit Metrics, You Know?

i think that because there are so many people around the company that have familiarity and eyes on the web site, oftentimes they are a little bit safer to put in front of some business leaders. You're not likely to see a huge correlation between investment and web traffic if a large portion of your budget is going to reach. It's really important to think about web side anal s from a holistic level, and not just specifically what's coming from a specific channel. And then the third, which i'll touch on lightly before we wrap up, is just what's happening in the c r m. What can you do more of to continue to build off of that momentum?